About Us

Meet the Inventor, Blair Hopper and the Visionary, Robert Cromeans. 

Our history

The Beginning

History

Inventor + Visionary

The Dream Team Meet!

When Blair and his newly formed team approached the seasoned platform artist, Robert, with the idea Robert immediately recognized the benefits of a system that would make the hair dryer feel weightless, eliminate cord tangles and the unsightly cord mess on the floor. He decided to incorporate the technology into a new salon he was building in San Diego

The Dream Team Meet!

2003

Freestylist Debuts!

Robert Cromean's Salon

Roberts San Diego salon opened February 2004. The grand opening was a stressful day because the technology was being used by professional stylists for the first time. By the end of the day about half of the stylists were liking it. The other half weren’t comfortable with the change but they persevered, within a few weeks everyone loved it.

Robert Cromean's Salon

Feb 2004

Success! Second Salon Opens!

Mandalay Bay Salon

It was quickly realized that this was the solution that stylists had been dreaming about. Soon after the successful San Diego launch Robert decided to incorporate the technology with another salon he was building in Las Vegas at the Mandalay Bay Casino. These two flagship salons brought a tremendous amount of awareness to the concept of dryers suspended from the ceiling. They went on to be seen on MTV and the Travel Channel.

Mandalay Bay Salon

2004

Third Salon to Install Freestyle Systems!

Felicio Franco

Felicio Franco, platform artist for Rusk for over 15 years, was the third salon to install the system in August 2004. These three salons were the testing grounds for what is now considered the most state-of-the-art blow drying tool any salon can own.

Felicio Franco

AUG 2004

It's Official!

Public Release

After extensive testing the Freestylist was released to the public in June of 2005.

Public Release

JUNE 2005

in the

Freestyle Systems

beginning

First Day of Use

Robert Cromean Salon in San Diego

Felicio Franco

Rusk Platform Artist for over 15 years

Featured on Extreme Home Makeover with Ty Pennington

Season 5. Episode 25

Tabatha's Salon Takeover ft. Martino Cartier

Season 1. Episode 3

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